Retailers have end users in form of their customers while wholesale business has different type of target customers having different needs and demands. Wholesalers deal exclusively in business to business (B2B) transactions and the advertising focus entirely on retailers and their further market. Once the wholesale business owner knows who he wants as a client, [...]

First and foremost objective of setting up business is not only to satisfy customers’ needs and wants but also to deliver value at profit. In such a hyper competitive market, when more and more rational buyers are appearing, they have abundant choices. The only tip to attract them is to develop a much finer understanding [...]