It is natural as an online business owner, to keep your eyes on the perspective benefit, and credit paid through cards. To maintain certain goodwill and a level of trust with your clients you might let go the collecting of cash and that is one immense reason why you could face substantial losses if not complete wipe out of your wholesale business. SME owners with eyes fixed on turnover and profit have recently been converting to realizing the importance of cash as credit is choked off.
Every business walks the fine line between antagonizing customers and collecting overdue debts but the rules of the game changed fundamentally with the onset of the recession. Collecting cash isn’t about goodwill – it’s about survival of the fittest. Those too meek to ask for their money will be gone by this time next year. No longer can you let righteous indignation and threats to take custom elsewhere keep you beholden to a poor payer who racks up 180 days of credit as rite of passage.
Remember to have the self-confidence to understand that if your service is good they won’t switch to another supplier, in spite of their threats and protests when you push for payment. It is bullying by the client – plain and simple, and needs met with a firm but polite response. Being nice and working with servitude is essential but definitely NOT on the cost of your own business.
Always remember that a customer, who abuses agreed credit terms, requires careful review to ascertain whether they are worth keeping as a customer at all because , If they go bust you’ve lost more than your profit margin.